BroadMoney
A UK–Nigeria remittance app where more than half of new users gave up before their first transfer, most of them at identity checks.
I redesigned onboarding around progressive KYC, rebuilt the send flow around trust, and built the design system from scratch across mobile and web.
01.Progressive KYC
Verification in tiers: people start sending small amounts and verify more only when they need to.
02.Dashboard, before and after
One full-width balance card per wallet, so any amount fits and the balance is the first thing users see.
03.Send money
The live rate shows before the amount, then a clear review and confirmation.
04.Web app
05.Design system
First-transfer drop-off fell from 55% to 22%.
New users made 2.3× as many transactions in their first month.
Measured in UXCam and PostHog on the same funnel, before and after launch.
Doxflowy
